Our Innovation and Craftsmanship

Design is at the heart of everything we do and we’re proud to be original. We are constantly delighted and inspired by our in-house designers; arguably one of the most talented teams in Dubai – UAE. From concept to creation, our collections reflect their unique talents, personalities and handwritings – with astonishingly beautiful results. We also passionately believe in nurturing new design talent. That’s why we have proudly sponsored the UAE New Designers show for over ten years.

Our innovation today is built on our teams’ voracious appetite for experimentation, their constant search for new ideas and a heritage of solid craftsmanship and historical importance. We are also lucky to be the custodians of three extraordinary archives, including Sanderson and Morris & Co. This remarkable design library is a constant source of inspiration and brings a unique authenticity to our products.

Did you know that most of our fabrics, textile wallpapers, printed fabrics, upholstered furniture, trimmings and paints are Great British products?!

We are number one seller of fabrics and textile in Dubai and in all UAE.